New York, NY (November 21, 2012) – MSG Network’s Tuesday night game telecast of the New York Knicks’ win over the New Orleans Hornets was the highest-rated program in the New York market in the key male demos, with ratings of 4.16 among Males 18 to 34 and 3.43 among Males 24 to 54. As the top-rated program in the M24-54 demo, the telecast bested popular broadcast shows “The Voice” on NBC (3.12 M25-54), “NCIS” on CBS (2.61 M25-54) and Jeopardy on ABC (2.29 M25-54).
The game telecast also garnered a 3.95 Nielsen household rating, making it the highest-rated game of the 2012-13 season on MSG and highest-rated Knicks game on MSG since March 30 last season when the Knicks-Hawks tilt garnered a 4.06 household rating.
Through six Nielsen-measured games on MSG this season, the Knicks telecasts are averaging a 3.20 household rating, up 58% over the first six games of the 2011-12 season (2.02 HH rating). (Due to Hurricane Sandy, Nielsen was unable to report ratings between 10/29/2012 and 11/8/2012, including Knicks games on 11/2, 11/4 and 11/5.)
MSG’s Knicks telecasts resume tonight when the team travels to Dallas to face the Mavericks at 8:30 p.m. Coverage on MSG starts at 8:00 p.m. with “Visa Knicks Game Night” and continues immediately after the game with the “Tri-State Ford Knicks Postgame Show” and “Knicks Extra.” MSG’s original series “Beginnings” tips off Season 2 at midnight with an episode featuring Knicks forward Steve Novak as he heads back to his hometown of Brown Deer, Wisc.
MSG’s 2011-12 regular season Knicks telecasts averaged a 3.30 household rating, making it the highest-rated regular season ever on MSG, dating back to the start of the 1988-89 NBA season when the network started tracking household ratings. The 3.30 average household rating was also up 81% compared to the 2010-11 regular season average (3.30 HH vs. 1.82 HH).