MSG News

  • Friday, November 22, 2013

    The Madison Square Garden Company Wins 12 PromaxBDA Sports Media Marketing Awards

    The Madison Square Garden Company Wins 12 PromaxBDA Sports Media Marketing Awards

    MSG Networks Tops the Regional and Local Awards with 10 Wins

     New York Rangers Capture Two National Honors

    New York, NY (November 22, 2013) – The Madison Square Garden Company won 12 of the prestigious 2013 PromaxBDA Sports Media Marketing Awards, which were handed out Tuesday night at Capitale in New York City. The national competition recognizes outstanding marketing, promotion and design work from cable and broadcast companies, sports leagues, teams and governing bodies.

    “We are extremely proud to be recognized as the best in the industry in delivering world-class marketing and promotion,” said Hank Ratner, president and chief executive officer of The Madison Square Garden Company. “We’re proud to set the standard for excellence and creativity, and applaud the creative talent of our committed teams at MSG Media and MSG Sports.”

    MSG Networks, which is part of the company’s MSG Media division and consists of MSG Network and MSG+, was honored with 10 total awards in the Regional and Local Division, more than any other regional network or local station in the country. MSG Networks received six Gold Awards, including four for its popular music-themed Knicks telecasts, “Friday Night Knicks,” which was recognized for Best Overall Integrated Marketing Campaign, Best TV/Video Campaign and Best Editing.

    The New York Rangers, part of the MSG Sports division, captured two awards, including a Gold Award in the Intra-League Division for Best Integrated Team Marketing and Branding Campaign for the team’s “NYR Believe” campaign.

    A complete list of awards for MSG Networks and the Rangers is included below:

    2013 PromaxBDA Sports Media Marketing Awards

    REGIONAL & LOCAL DIVISION

    BEST INTERACTIVE OR SOCIAL MEDIA
    Gold: “#IWATCHMSG” Campaign
    MSG Networks

    BEST OVERALL INTEGRATED MARKETING CAMPAIGN
    Gold: “Friday Night Knicks” Campaign
    MSG Networks

    BEST PRINT, POSTER OR OUTDOOR CAMPAIGN
    Gold: Knicks Season Launch Manifesto Ads
    Silver: 2013 NHL Season Opener Print
    MSG Networks

    BEST TV/VIDEO CAMPAIGN
    Gold: “Friday Night Knicks” TV Campaign
    MSG Networks

    BEST EDITING
    Gold: “Friday Night Knicks” Open
    MSG Network

    BEST DIRECTING

    Silver: “Friday Night Knicks” Open
    MSG Networks

    BEST USE OF MUSIC
    Gold: “Dream Week” – Giants on MSG :30
    Silver: “It’s a Wonderful World on MSG” – Hockey is Back :30
    MSG Networks

    BEST LONG-FORM PROMO
    Silver: “You Are Here”
    MSG Networks

    INTRA-LEAGUE DIVISION

    NHL: BEST INTEGRATED TEAM MARKETING AND BRANDING CAMPAIGN
    Gold: “NYR Believe”
    New York Rangers

    TEAMS DIVISION

    BEST USE OF AN ATHLETE|
    Silver: “Go Skate!” TV Spot – Ryan Callahan
    New York Rangers