MSG's Rangers-Senators Telecast Dominates New York Market in Key Demographics
Thursday, February 23, 2017
New York, NY (April 27, 2012) – MSG Networks’ Thursday night coverage of two Game 7 matchups scored ratings that haven’t been seen for either team on MSG or MSG+ in over a decade. The Rangers-Senators game on MSG registered a 5.74 Nielsen household rating (424,000 households), making it the highest-rated Rangers game since Game 7 of the Stanley Cup Finals on June 14, 1994 (16.18 HH). The Devils-Panthers game on MSG+ garnered a 1.70 household rating (126,000 households), which is the highest rating a Devils telecast has scored since Game 6 of the Eastern Conference Semi-Finals on May 7, 2001 (2.39 HH).
The Rangers-Senators Game 7 telecast on MSG reached its peak with an 8.49 household rating (627,000 households) between 9:30 p.m. and 9:45 p.m. The telecast also scored high ratings in a number of key demographics. The game’s 4.08 Adult 25-54 rating, 5.94 Male 25-54 rating, 3.19 Adult 18-34 rating and 4.31 Male 18-34 rating were all the highest ratings in each demo for the Rangers since May 2004 when Nielsen switched to the Local People Meter rating system in New York. The demos peaked at the following ratings: a 6.61 Adult 25-54 rating between 9:30 p.m. and 9:45 p.m.; an 8.78 Male 25-54 rating between 9:15 p.m. and 9:30 p.m.; a 4.14 Adult 18-34 rating between 9:00 p.m. and 9:15 p.m.; and a 5.37 Male 18-34 rating between 9:00 p.m. and 9:30 p.m.
In addition, MSG’s coverage of Game 7 dominated the New York market in three demos for primetime and full day viewing. MSG’s primetime (7-11pm) coverage averaged a 3.12 Adult 25-54 rating, topping all other broadcast and cable networks during that time period, including ABC’s average (Missing/Grey’s Anatomy/Scandal, etc. – 2.97), FOX’s average (Touch/American Idol, etc. – 2.62) and ESPN’s average (SportsCenter/NFL Draft, etc. – 2.60). MSG’s 5.94 Male 25-54 rating and 4.31 Male 18-34 rating for the Game 7 telecast were also the highest ratings across all programs on broadcast and cable networks in the New York market (6am-2am).
Through seven games, MSG’s coverage of the Rangers-Senators in the first round of the playoffs averaged a 3.84 household rating, up 59% compared to the first round of the 2008-09 playoffs (2.41 HH), the last time the team played in a seven-game series when the Rangers faced the Washington Capitals (Games 2 and 6 were carried by NBC; all others were on MSG).
Compared to the 2010-11 Eastern Conference Quarterfinals when the Rangers faced the Washington Capitals in five games (three games on MSG), the 2011-12 first round ratings also saw an increase: the household rating is up 34% (3.84 HH vs. 2.87 HH); Adult 25 to 54 is up 12% (2.41 A25-54 vs. 2.15 A25-54); and Adult 18 to 34 is up 18% (1.89 A18-34 vs. 1.60 A18-34).
For the Eastern Conference Semi-Finals of the NHL Playoffs, MSG Networks will produce postgame shows for all Rangers games and for Devils home games.
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