Walmart Community Playmaker

Jacob Baruch

Jacob had a vision to end the cycle of homelessness so he started his own nonprofit organization called @projectcoffeecup.  Everyday throughout Los Angeles, Jacob brings a cup of coffee along with a care package to those in need.  Project Coffee Cup’s main mission is to empower our homeless neighbors toward lifelong personal growth and to create a sincere belief in themselves by demonstrating love.  Their core philosophy believes that compassion is best defined as a feeling for another who is stricken by misfortune, accompanied by a desire to alleviate the suffering.  His staff comprises of personal come-back stories for they too have experienced some sort of hardship in their life but never gave up. Thank you to Jacob and Project Coffee Cup for paying it forward every day and making a true difference in so many people’s lives.

The Madison Square Garden Company

Sign up to be the first to know about our upcoming events—whether it be in the world of sports or entertainment.

Great! You’re now on the list and will receive a confirmation email shortly.

Please enter a valid email address.

*By clicking the 'sign up' button, you agree that we may send you emails at the address provided above from time to time on behalf of MSG, its affiliates and promotional partners about events, promotions, activities, venues, etc., including from and about MSG’s properties. 

General Information