Walmart Community Playmaker

Keith Johnson

Several challenges face youth in our community: poor academics, high school dropout, gang violence, drug use, lack of social responsibility, character issues, and an overall sense of hopelessness, helplessness, and despair. In addition, Los Angeles County has the highest percentage of food challenged kids in the country. In the spring of 2006, Keith and Kooking 4 Kids became a community-based organization to help meet the needs of our local community. They provide sports-based youth development as well as free meals to over 2,500 kids a day.  Their mission is to empower underprivileged and underserved youth to excel in life through educational services, health/nutritional awareness, physical activities, social responsibility, cultural appreciation and long-term mentoring; to rebuild youth and families by repairing the damage done by social messages that do not teach or validate personal and/or social responsibility.